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The North Face and eYe Junya Watanabe Man relaunch their collaboration
US outdoor brand The North Face has launched a new collaboration with eYe Junya Watanabe Man, the line from Japanese designer Junya Watanabe, according to a press release. The partnership returns internationally after its last release in 2017. The collection includes two pieces. The first is Junya Watanabe's reinterpretation of The North Face's...
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Napapijri enters new market with launch of Fall/Winter 2026 campaign: 'Where Next?'
Italian brand Napapijri, owned by US group VF Corporation, has entered the Mexican market, opening two full-price stores and nine shop-in-shop locations in partnership with Mexican department store El Palacio de Hierro. The rollout is supported by an out-of-home activation across Mexico City's Polanco district. The Mexican debut coincides with...
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Timberland Pro signs multi-year NASCAR partnership
NASCAR has named Timberland Pro its official protective footwear and official safety toe partner under a multi-year agreement. Financial terms were not disclosed. The first campaign under the deal, titled "First Turn, Last Lap, Repeat," launches this Monday. The partnership covers at-track signage, digital content and race weekend activations,...
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VF Foundation expands fashion scholarship partnership to increase student career opportunities
VF Corporation and the VF Foundation announced an expansion of their partnership with the Fashion Scholarship Fund (FSF), broadening a scholarship program designed to support community college students pursuing careers in the fashion and apparel industry. The initiative aims to increase educational access while providing participants with...
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Jacquemus and Timberland's partnership continues with second shoe collaboration
Jacquemus and Timberland are back together. Following their hit debut collaboration in 2025, the American outdoor brand and the Paris fashion house have reimagined Timberland's 3-Eye Lug Boat Shoe once again — this time in a limited-edition "Lagoon Blue," with the Timberland x Jacquemus Authentic Boat Shoe launching Friday. Priced at 250...
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Metrocentre welcomes largest regional Hollister store and Timberland North East debut
Gateshead’s Metrocentre has announced a number of new notable openings for this month amid an ongoing mission to secure prime, global retail brands. The shopping centre is now home to the largest regional store of Hollister, as well as Timberland’s first North East England store. Hollister has opened a 6,000 square foot space in the centre’s...
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VF Corp expands Swiss HQ strengthening European operations
VF Corporation has announced the inauguration of a new addition to its EMEA headquarters in Stabio, Switzerland. The 2,500 square metre space includes offices, flexible coworking areas, a multifunctional auditorium and spaces dedicated to wellbeing and sport. The site is “designed to bring people together and support how we work, connect, and...
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VF Corporation returns to revenue growth in fiscal year 2026
The US-based apparel company VF Corporation reported financial results for its fourth quarter ended March 28, 2026, marking a return to full-year revenue growth alongside expanded margins and reduced debt. The company's board of directors authorized a quarterly per share dividend of 0.09 dollars, payable on June 18, 2026, to shareholders of...
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VF Corporation CEO outlines strategy for brand revival and AI integration
In a Keynote Interview at the World Retail Congress (WRC), Bracken Darrell, CEO of VF Corporation, detailed the strategic levers currently being pulled to return the global apparel giant to sustainable growth. Speaking on the final day of the summit in Berlin, Darrell emphasised that while financial metrics like revenue growth remain the...
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Timberland relocates in Berlin: new store opens on 'Unter den Linden'
Timberland has opened its new store at the prestigious address of Unter den Linden 16 in Berlin. The new retail space covers approximately 141.5 square metres and replaces the previous location on Friedrichstraße, which closed on March 14. The entire team has already moved to the new location, the brand, which is part of the US fashion group VF...
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The North Face brand president to step down
Caroline Brown, the global brand president of The North Face, is due to step down at the end of March after nearly two years in the position. Brown had first joined the brand’s parent company VF Corporation in 2024, initially as a member of the conglomerate’s board of directors before becoming part of its global leadership team. Her departure...
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N Brown Group adds The North Face to brand portfolio
UK retail platform N Brown has announced a new partnership with US outdoor label The North Face. The agreement will see 85 product lines launch across the digital platforms of N Brown, which include Jacamo, JD Williams and Simply Be. This development marks the first time The North Face collections will be available through the group. The...
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