Articles by Renan Botelho de Carvalho
Why Jacqueline Syms waited two years to bring For the Ages back to Nordstrom
Jacqueline Syms, founder of independent handbag label For the Ages, waited more than two years before returning to large-scale retail, a pause driven less by strategy than by the search for a manufacturing partner that could consistently meet her standards. The brand relaunched exclusively on Nordstrom.com last week, marking its first large...
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Hoka appoints Antoine Berthoud as EMEA sports marketing director
Hoka has a new sports marketing director for its EMEA market. Antoine Berthoud, who started at the company as a freelancer in 2013, will now oversee the brand’s sports event portfolio and consumer activations in the region. “14 years ago, I joined HOKA as an intern. Today, I’m taking the next step as EMEA Sports Marketing Director at Hoka,”...
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New Zealand Fashion Week 2026: Indigenous fashion takes center stage
New Zealand Fashion Week 2026 placed Indigenous fashion at the centre of its 25th-anniversary edition, with Kāhui Collective’s 16-designer runway, an inaugural Indigenous Symposium and multiple Māori and Pacific-led shows. The program was a big step towards Indigenous representation, which has long been a part of NZFW, but has expanded in recent...
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Kenneth Cole enters handbags, expanding its contemporary womenswear push
Kenneth Cole is launching its first handbag collection for fall 2026, continuing its expansion plans into womenswear. Developed under the creative direction of Emily Cole, executive vice president, creative director and product strategy of the brand, the collection features 15 styles. "Handbags are an important part of the way women move through...
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Natalie Levy: How the CEO rebuilt Aéropostale and Lucky Brand
Natalie Levy arrived at Aéropostale in 2017 as president and chief merchandise officer, just two months after the company had been removed from a 243.3 million dollar bankruptcy sale. She was the first executive hire brought in to rebuild the brand, which was known at the time for selling mainly logo T-shirts and fleece for young consumers. She...
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Can physical retail still beat digital? Ōkan Studio says yes
Margaux Gripon founded Ōkan Studio in 2019, after a trip to Japan a year before inspired her to draw her first jewelry designs. She learned 3D design through YouTube videos, printed her first resin models, and soon she was selling her sculptural creations to different countries online. It was only in July 2025 that she opened a physical retail...
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G.H.Bass, Metalwood Studio revive Bobby Jones-era golf shoe
In 1930, American amateur golfer Bobby Jones made history by winning all of golf's major championships in the same calendar year. He did so while wearing G.H.Bass Sportocasin shoes, a style he made popular during golf’s golden era. G.H.Bass discontinued the Sportocasin shoes in 1990. Now, the footwear brand is bringing it back through an...
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Lee unveils Marilyn Monroe capsule to mark her 100th birthday
Lee is marking Marilyn Monroe’s 100th birthday with a global, limited-edition capsule that reimagines some of the Hollywood icon’s most recognizable on- and off-screen looks. The Lee x Marilyn Monroe collection draws directly from archival images of Monroe wearing Lee’s Storm Rider jacket, photographed by Eve Arnold on the set of her final film,...
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Mallet launches footwear and apparel collaboration with Detroit Dyer-Miller
Mallet has launched a collaboration with London-based multidisciplinary artist Detroit Dyer-Miller, bringing together footwear and apparel under a single release on Thursday. The collection centers on two footwear silhouettes: the Detroit Loafer, named after the artist, and the Clayton Splat, an existing Mallet style reworked in a colorway that...
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Abercrombie & Fitch expands NFL partnership for 2026 season
Abercrombie & Fitch is entering its second year as an official fashion partner of the National Football League (NFL), broadening the distribution of its NFL apparel collection ahead of the 2026 season. The 2026 NFL by Abercrombie collection will, for the first time, be sold on NFLShop.com, in NFL stadium stores and on official team e-commerce...
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